福彩500走势图

2020年02月19日 星期三
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中国矿业报订阅

“融媒体”视域下思想政治宣传工作创新研究

2018-11-18 10:04:03 来源:中国矿业报 作者:呼思乐 徐 宁

近年来,媒介技术的发展引发的思想政治宣传格局变迁和舆论生态变动,使社会主义核心价值观引领社会思潮、凝聚社会共识的任务艰巨复杂。经过几轮调整和完善,河北省地矿局第二地质大队思想政治宣传工作始终秉承“一个定位、两个核心、三个体系”的建设定位,率先成立全局首个成立宣传信息中心,通过“一网一微一内资”等融媒体平台建设,打造了独树一帜的思想政治阵地,取得了初步的研究成果,并成功列入河北省政研会2019年度立项课题(课题编号:HBSZKT-2019194),树立了可复制、可借鉴、 可学习的“二队模式”。

一、一个定位:打造独树一帜的地矿文化,在文化建设上独树一帜

HEBEISHENGDIKUANGJUDIERDIZHIDADUISIXIANGZHENGZHIXUANCHUANGONGZUOSHIZHONGZHELIHONGYANG“SANGUANGRONG”、“SITEBIE”YOUXIUWENHUACHUANTONG,NINGLIANXINSHIDAISIXIANGZHENGZHIDIKUANGWENHUATESE,YITESESIXIANGWENHUAJINRUNWOMENDEDUIWU。TONGGUOPEISHUXIANJINRENWU,XUANCHUANXIANJINDIANXING,YISHIJIANWEIXIAN、YIRENWUWEIDIAN,DAZAOLEDIKUANGWENHUATESEHUAJUAN,NULICHUANGZAOXIESHIYUWENYIDESHUANGZHONGZUOPIN,RU《YINQINGTIEREN》、《WODEJUESHIFU》DENG30YUPIANYOUXIUZUOPIN,ZUZHIBUTONGXILIEDEZHUTIXUANCHUAN,KUODASHEHUIYINGXIANG、SHULIDIKUANGXINGXIANG,RANGQUANSHEHUILEJIEWOMENCENGYOUDERONGGUANGHEWOMENXIANZAINENGGANSHENME、HAINENGGANSHENME,YINGZAOQUANSHEHUIGUANXINDIZHIGONGZUO、LIJIEDIZHIGONGZUO、ZUNZHONGDIZHIGONGZUO、ZHICHIDIZHIGONGZUODEFENWEI。

二、两个核心:技术与平台,信息内容与服务

(YI) JISHUYUPINGTAI

SUIZHE 5G JISHUDETUIJINHERENGONGZHINENGDEFAZHAN,CHUANBOLINGYUDEBIANHUARIXINYUEYI。HEBEISHENGDIKUANGJUDIERDIZHIDADUIZAISIXIANGZHENGZHIXUANCHUANGONGZUOJIANSHEGUOCHENGZHONG,CHENGLIRONGMEITIZHUANZHISIXIANGZHENGZHIXUANCHUANGONGZUOTUANDUI,XINGCHENG“YICICAIJI、DUOZHONGSHENGCHENG、DUOYUANCHUANBO、QUANFANGWEIFUGAI”DEGONGZUOGEJU。ZAIZHENGHEDIANSHI、BAOZHI、WANGZHAN、WEIXINDENGMEITIZIYUANDEJICHUSHANG,TUCHU“YIDONGYOUXIAN”ZHANLVE,TUIDONGZIYUAN、 JISHU、RENCAIXIANGYIDONGDUANQINGXIE,ZHELIDAZAOZAITIDUOYANG、QUDAOFENGFU、FUGAIGUANGFANDE“YIWANGYIWEIYINEIZI”DEYIDONGCHUANBOJUZHEN。CIWAI,JIJIXIANGSHANGDUIJIE《ZHONGGUOZIRANZIYUANBAO》、《ZHONGGUOKUANGYEBAO》DENGDUOMEITIPINGTAI,XIESHOUKAITUOZAIMEITIRONGHE、JISHUYANFA、CHANPINFUHUADENGFANGMIANDEDUOYUANHUAHEZUO,SHIXIANZIYUANGONGXIANGZUIDAHUA、PINGTAIBOCHUZUIDAHUA、XUANCHUANXIAOGUOZUIDAHUA。

(ER)XINXINEIRONGYUFUWU

HEBEISHENGDIKUANGJUDIERDIZHIDADUISIXIANGZHENGZHIXUANCHUANGONGZUOSHIZHONGBINGCHI“MEIJIEZAIBIAN,CHUANBOFANGSHIZAIBIAN,DANSHOUZHONGDUIYOUZHINEIRONGDEKEWANGYONGYUANBUBIAN”DELINIAN。GAIDUISIXIANGZHENGZHIXUANCHUANGONGZUOZAIJINXINGRONGMEITIZHONGXINJIANSHEDESHIJIANZHONG,ZHUDONGZUOLAOBAIXINGXIWENLEJIANDEXINWEN,ZHUZHONGRENWENGUANHUAIHEQINGGANSHUDAO,ZUNZHONGCHAYIXINGYUDUOYUANWENHUA,ZAICHUANBOGUOCHENGZHONGJIJIYINDAODUOJIAMEITIGONGTONGPEIYUWENMINGFENGQI,JIANGHAODIZHIGUSHI,CHUANBOHAODIZHISHENGYIN。

三、三个体系:融媒 + 数据、融媒 + 服务、融媒 + 造血

(YI)RONGMEI + SHUJU

SUIZHEHULIANWANGZAIQUANGUOFANWEINEIDEPUJI,SHUZIHUAYUNXINGCHENGWEISIXIANGZHENGZHIXUANCHUANGONGZUOSHISHIDEBIYAOFANGSHI,HEBEISHENGDIKUANGJUDIERDIZHIDADUIFAHUIPINGTAIZIYUANHEJISHUTUANDUIYOUSHI,KAIFASHIYONGLE14TNASDASHUJU“YUNDUAN”CHULICUNCHUXITONG,SHIXIANSHUJUDEGONGJIAN、GONGXIANG、GONGRONG,JIANGMIANXIANGBENBUMENDEMEITIPINGTAISHENGJIWEIMIANXIANGQUANDUIDESHUJUCUNCHUXINPINGTAI,YONGYUWENZI、TUPIAN、YINXIANGZILIAOYIJIOABANGONGXITONGDEDINGSHIBEIFEN,XITONGNEISHEFANGHUOQIANG,BINGKETONGGUOSHEZHIDUOGEJIBIEFANGWENDEGUANLIMOSHI,DUISHILIAOBAOCUN、TUWENCHAZHAO、DUORENGONGXIANGTIGONGLEBIANJIE。

HEBEISHENGDIKUANGJUDIERDIZHIDADUIRONGMEIDE“RONGMEI + SHUJU”TIXI,BUJINDATONGLEGEHEZUOBUMENDEXINXIZIYUANGONGXIANGQUDAO,ERQIEJIANGGEGUANJIANLINGYU、GUANJIANXINGYEDEDASHUJUXINXIHENASYUNSHIXIANDUIJIE,WEIHEBEISHENGDIKUANGJUDIERDIZHIDADUISIXIANGZHENGZHIXUANCHUANRONGMEIDEGONGNENGFAHUITIGONGLEXINXIJICHU。

(ER)RONGMEI + FUWU

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(SAN)RONGMEI + ZAOXUE

XIANGJIAOYUZHONGYANGJIRONGMEITIYUSHENGBUJIRONGMEITIERYAN,HEBEISHENGDIKUANGJUDIERDIZHIDADUISIXIANGZHENGZHIXUANCHUANXITONGGUIMOYOUXIAN,JINNIANGAIDUIZHUANMENJIUSIXIANGZHENGZHIXUANCHUANGONGZUOTIQIANZHUDONGCHOUHUAKAIZHANLE“ZHUANGLIJIANGUO70NIAN·FENDOUDIZHIXINSHIDAI”ZHUTICAIFANGHUODONG,XIANGQUANDUI39WEIJICENGTONGXUNYUANFACHULECHANGYISHU,YU27WEIDIANXINGMOFANJIEDUIERXING,LEIJISHOUJIGAOZHILIANGCAIFANGGAOJIAN27PIAN,LAOJIUZHAOPIAN200YUZHANG。TONGXUNYUANBUJINYONGXINDONGQINGSHUXIELEYIPI“ZHANNITU”、“DAIYULU”DEJINGPINLIZUO,YEBEIXIANJINMOFANBENGFACHUDEXIANGSHANG、XIANGQIAN、XIANGSHANDELILIANGSHENSHENDICHIXUGANRANZHE,HUODONGXINGSHIJIHUODONGCHENGGUODEDAOLEHEBEISHENGDIKUANGJUSHILIAOZHENGJIDUCHAZUDEGAODURENKE,TONGSHIYEJISHIDUIJIELEHEBEISHENGDIKUANGJU“SANYI”ZHENGWENHEJIANGUO70ZHOUNIANZHENGWENHUODONG,CHUANGZAOLEZAIHEBEISHENGDIKUANGJUGUANWANGYIRIDENGZAI10PIANGAOJIANDEHAOCHENGJI,TONGXUNYUANMENZAIHEBEISHENGDIKUANGJUWANGZHANSHANGKANDAOLEZIJISHUMINGDEWENZHANG,ZIXINXINBEIZENG,JICENGTOUGAOSHUCONGZHIQIANMEIYUE6PIANJIZENGDAOLEMEIYUE27PIANZHIDUO。ZICI,HEBEISHENGDIKUANGJUDIERDIZHIDADUISIXIANGZHENGZHIXUANCHUANRONGMEITIGONGZUOZAITUIJINGAIGEJIANSHEDEGUOCHENGZHONG,JIANLIQILEZIWO“ZAOXUE”HE“SHUXUE” DELIANGXINGXUNHUAN。

ZAI 5G HERENGONGZHINENGSHIDAIDEQIANXI,HEBEISHENGDIKUANGJUDIERDIZHIDADUISIXIANGZHENGZHIXUANCHUANDERONGMEITIJIANSHEHAIJIANGJIXUJIANCHIWUSHIQIUZHENDETAIDUHELICHANG,JIXUWEIRAO “YIGEDINGWEI、LIANGGEHEXIN、SANGETIXI”ZHEIYIJIBENJIANSHESILU,WEIDANGHEGUOJIADESIXIANGZHENGZHIXUANCHUANSHIYEFAZHANTIGONGSIXIANGHEJINGSHENLINGYUDEYOULIBAOZHANG。􀴁

(ZUOZHEDANWEI:HEBEISHENGDIKUANGJUDIERDIZHIDADUI)

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